Positioning & strategy
Find the audience, proposition and campaign direction that fit the property.
01 / REAL ESTATE MARKETING
Real Estate Marketing for Developers & Channel Partners
Give your property project a clear story and a connected campaign. Pinaka Studio brings together advertising creative, social media and property films for developers, builders and channel partners. Based in Kolkata, we shape the message around your project, your audience and the next step you want buyers to take.
FROM FIRST IMPRESSION TO FOLLOW-UP
A connected approach
to property marketing.
We connect your positioning, campaigns and sales conversations. Compelling creatives get attention. Focused advertising brings enquiries. Consistent follow-up gives those enquiries a next step.
Talk about your project ↗THE SCOPE
Creatives that connect
Property campaigns, AI videos and storytelling shaped around the buyer.
Meta & Google ads
Campaign planning and management across search, social and YouTube.
Lead follow-up
Keep the conversation moving from initial interest towards the sales team.
Winning creatives.
Selected by Pinaka Studio from our real estate campaign work. Commissioned by Digi Acres.
Property, with personality.
Selected campaigns commissioned by Digi Acres. Featured property developers are not presented as direct studio clients.
Real estate.
In motion.
Campaign reels commissioned by Digi Acres. Discover DTC Downtown, Bhawani Paraiso and real estate marketing stories, including a Bengali-language campaign.
From the campaign reel.
SELECTED CAMPAIGN RESULTS
₹300–500Cost per lead
~100Monthly leads
3–4Monthly bookings
Studio-reported results from selected successful campaigns. Results vary by project, market and advertising budget.
Campaigns built around your property
A new launch, an established development and a channel partner's portfolio need different messages. We start with the project details: location, property type, price positioning, available inventory and buyer priorities. These inputs help shape the campaign idea and the creative work that follows.
Advertising and social media that work together
- Campaign creative: property visuals, advertising copy and campaign concepts built around a clear proposition.
- Social media: posts and video content that introduce the property, answer buyer questions and support your campaign message.
- Meta and Google advertising: campaign planning and management aligned with the audience and enquiry journey.
- Property films and reels: visual storytelling for project introductions, lifestyle communication and social campaigns.
The proposal defines the deliverables, channels and responsibilities for your project. Advertising spend and production scope should be agreed separately before work begins.
How we start
- Share the project brief, approved property information and available assets.
- Agree the audience, campaign objective, deliverables and budget.
- Review the creative direction before final production and launch.
- Review campaign activity alongside enquiry quality and sales-team feedback where those records are available.
Common questions
Who is this service for? Developers, builders and channel partners looking for property advertising and social media support.
Can AI films be part of the campaign? Yes. We can discuss AI-assisted visuals and film production as part of a defined brief. Any imagined property scene should be clearly distinguished from an actual project photograph or approved render.
Can you work on a project outside Kolkata? Share the location and required deliverables. We will confirm whether the project can be handled remotely and whether any on-site production is needed.
What should I send for a proposal? Include the project location, property type, target audience, approved images or renders, launch timing, required services and indicative budget.
Tell us about your property project
Share your project brief and the support you need. We will discuss a suitable campaign scope and next steps.
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